Pitoy Moreno, whose full name is Jose "Pitoy" Moreno, was a renowned Filipino fashion designer. He is often referred to as the "Fashion Czar of Asia" known for his elegant and sophisticated designs. Moreno gained international recognition for his work and brought international attention to the beauty of Philippine fashion and culture.
His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, pina and lepanto to world fashion, the first time Filipino fashion terminologies were incorporated in world fashion artistry.
Due to his popularity from the 1960s to 1980s, many heads of state, royalties, and prominent personalities from Asia, Europe, and the Americas became clients for decades. In 1962, he designed a dress for Puerto Rican actress Rita Moreno for the Academy Awards where she won BEST SUPPORTING ACTRESS. Then, she wore the same dress for the 2018 ceremony where it made news.
He was a recipient of various awards and accolades for his contributions to the fashion industry. Pitoy Moreno passed away in 2018, leaving behind a legacy as one of the most respected and influential figures in Philippine fashion.
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