Whenever there is a technological advancement in a visual medium, two things happen. First, people notice. Second, new stories become possible. Through the history of film, we went from color to black and white, from silent films to talkies. Then, the advent of computer-generated imagery allowed us to create fantastic sights out of literally nothing, taking viewers into worlds of unprecedented depth. Now, 3D animation is accessible to any company or brand that wants to use it.
What is 3D animation? It is created with software that lets you create and manipulate shapes and models that are fleshed out with textures and other effects. When you pit 2D animation vs. 3D animation, 3D will come out ahead in flexibility and sheer glossy good looks.
Your video could benefit from 3D animation, whether it’s rendered entirely in 3D, or uses a hybrid approach to mix 2D or 3D animation or live action. 3D video elements let you move the camera around to achieve effects that would be difficult or impossible to accomplish with more conventional animation. Things you’d think would be simple, like showing a car turning, or rotating a delicious-looking plate of food so you can see every part of it, are only really possible to do well with 3D.
A 3D animated video might be right for you if your story is impossible to tell using a flat medium, if visual depth and solidity are essential to your product or message.