I remember a former classmate in college calling me a "frustrated Miss JPIA" that involved me representing my class in one of those university pageants and one that went horribly wrong because I had suddenly lost my capability to think in front of a huge audience.
Fastrack to the present when beauty pageants are extremely popular in the Philippines and you wonder how they have reached such levels of public affection.
Historical Influence
Beauty pageants have a long history in the Philippines, dating back to the early 20th century. During the American colonial period, beauty pageants were introduced as a form of entertainment and cultural showcase. Since then, they have become deeply ingrained in Filipino culture.
Beauty Standards
Filipinos place a high value on physical appearance and beauty. The concept of "porma" or looking presentable is deeply rooted in Filipino society. Beauty pageants provide a platform to celebrate beauty and serve as a reflection of societal beauty standards. Winning a pageant is often seen as a validation of beauty and can lead to opportunities in the entertainment industry or other fields.
National Pride
Filipinos are known for their strong sense of national pride. Beauty pageants allow them to showcase their country and culture on an international stage. Winning international beauty pageants, such as Miss Universe, Miss World, or Miss International, is a source of immense pride for Filipinos and boosts the country's morale.
Entertainment and Escapism
Beauty pageants are widely televised and followed by millions of Filipinos. They provide an opportunity for people to escape from their daily lives and indulge in the glamour and excitement of the pageant world. Pageants are often accompanied by grand productions, talent showcases, and question-and-answer segments, making them a source of entertainment for viewers.
Empowerment and Inspiration
Beauty pageants in the Philippines are not solely focused on physical appearance but also emphasize the candidates' advocacy, intelligence, and personality. Contestants often engage in charitable work and community service, which resonates with the Filipino value of "pagtulong sa kapwa" (helping others). The pageant platform provides a chance for women to gain confidence, develop leadership skills, and become role models for others.
Social Mobility
Winning a beauty pageant can open doors to various opportunities, including modeling contracts, acting roles, and endorsements. It can also provide a pathway to a successful career in the entertainment industry or public service. For many Filipinos, beauty pageants offer a chance for social mobility and a way to improve their lives and the lives of their families.
! DisclaimerWhile beauty pageants enjoy immense popularity in the Philippines, there are also ongoing discussions and debates about their role in society, the objectification of women, and the importance placed on physical appearance.
